Same Instagram data. Half the price.
Behold's free tier caps you at 1,200 views per month. Feedframer's free tier has no view limits — ever. And when you're ready to upgrade, Feedframer Premium starts at $6/mo vs Behold's $10/mo.
Feedframer
Provides Data — You Build The UI
- ✓REST, GraphQL & RSS APIs
- ✓Complete creative control
- ✓Works with any tech stack
- ✓Unlimited API views on free tier
Behold
Provides Pre-Built Widget
- ✓Beautiful embed widgets
- ✓Easy setup, no code
- ✓Customizable layouts
- —No GraphQL or RSS feeds
- —Free tier limited to 1,200 views/mo
The Fundamental Difference
Behold: Widget-First Platform
Behold offers beautiful pre-built widgets alongside a JSON API for raw data access. It's a great choice for teams who want a polished embed with minimal setup, and includes a Klaviyo integration. It does not offer GraphQL or RSS feed generation.
Feedframer: Data Provider
Feedframer gives you raw Instagram data via API endpoints (REST, GraphQL, RSS). You build your own frontend however you want—React, Vue, vanilla JS, email templates, or anything else. Complete freedom, zero UI constraints.
Feature Depth Comparison
API Coverage
Feedframer
- • Full Instagram Graph API access
- • REST endpoints with filtering & pagination
- • GraphQL queries for flexible data fetching
- • RSS 2.0 feeds for email platforms
Behold
- • JSON API for raw data access
- • Embed widgets for no-code display
- • No GraphQL support
- • No RSS feed generation
Email Marketing Integration
Feedframer
- • Native RSS feed generation
- • Mailchimp RSS campaigns
- • Klaviyo flow integration
- • Any RSS-compatible platform
Behold
- • Klaviyo direct integration
- • No RSS feed support
- • Limited to supported platforms
Developer Experience
Feedframer
- • Interactive API playground
- • GraphQL explorer with docs
- • Code examples (JS, PHP, Python, cURL)
- • Comprehensive documentation
Behold
- • Embed code generator
- • Widget customization UI
Best Use Cases
Choose Feedframer For:
- •Full Creative Control
We provide the data, you design the UI. Build your feed display exactly how you want it.
- •Custom Applications
Mobile apps, custom web apps, or unique integrations
- •Email Marketing
Automated Instagram content in Mailchimp, Klaviyo, etc.
- •Data Analysis
Pull Instagram data for analytics or reporting tools
- •Platform Freedom
React, Vue, Next.js, or any modern framework
Choose Behold For:
- •Simple Website Embedding
Just want a beautiful Instagram widget on your site
- •No Development Resources
Non-technical users who need a plug-and-play solution
- •Pre-Built Layouts
Want tested, beautiful layouts without custom development
Pricing Comparison
Feedframer
Free - $6/mo
- • Free tier: 1 account, 6 posts
- • Premium: Up to 5 accounts, 100 posts
- • All API formats included
- • Unlimited API views on every plan
Behold
$10 - $59/mo
- • Varies by features & accounts
- • Widget-focused pricing
- • Higher tiers for more widgets
- • Free tier capped at 1,200 views/mo
Ready for Full API Access?
Try Feedframer free and see if our developer-focused platform fits your needs.
Switch to Feedframer