Connect Instagram to Mailchimp

Use RSS feeds to automatically add your latest Instagram posts to Mailchimp campaigns. No coding required, setup in 5 minutes.

Setup Guide

Sign up for Feedframer and connect your Instagram Business account. We'll automatically fetch your posts and create an RSS feed.

After connecting Instagram, go to the RSS Feed page in your dashboard. Copy your unique RSS feed URL.

https://feedframer.com/rss?api_key=YOUR_API_KEY

1. Log in to Mailchimp and navigate to Campaigns

2. Click Create Campaign → Email → RSS

3. Enter your Feedframer RSS feed URL

4. Choose your sending frequency (daily, weekly, monthly)

5. Select your audience and design your email template

Use Mailchimp's drag-and-drop editor to customize how Instagram posts appear in your emails. Include:

Review your settings and click Start RSS. Mailchimp will automatically send emails whenever new Instagram posts are published!

Send a weekly roundup of all Instagram posts from the past week. Great for keeping subscribers engaged.

Subject: This Week on Instagram 📸
Frequency: Weekly on Monday
Content: All posts from past 7 days

Immediately notify subscribers when you publish a new Instagram post. Perfect for product launches.

Subject: Just Posted: [Post Title] 🎉
Frequency: Daily or when posted
Content: Latest post only

Showcase user-generated content and customer photos from your Instagram feed.

Subject: Customer Love ❤️
Frequency: Bi-weekly
Content: UGC and testimonials

Automatically feature new products from Instagram in promotional emails.

Subject: New Arrivals from Instagram
Frequency: Weekly
Content: Product posts with CTAs

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Set it up once. New posts automatically flow to Mailchimp.

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Full control over email design, frequency, and which posts to include.

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Repurpose Instagram content to keep email subscribers engaged.

Connect Instagram to Mailchimp in minutes with Feedframer's RSS feeds.

No credit card required • Free tier available