RSS Setup Process
Get Your Instagram RSS Feed
Sign up for Feedframer, connect your Instagram Business account, and generate your unique RSS feed URL.
Create free account →Create RSS Feed Block in Klaviyo
1. In Klaviyo, navigate to Email Templates
2. Create or edit a template
3. Drag an RSS Feed block into your template
4. Paste your Feedframer RSS URL
5. Configure display options (# of posts, layout, etc.)
Set Up Flow or Campaign
Use your template in a Klaviyo flow (triggered by events) or schedule it as a recurring campaign.
For Flows: Trigger on purchase, signup, or custom events
For Campaigns: Schedule weekly/monthly Instagram roundups
Segment Your Audience
Use Klaviyo's powerful segmentation to send Instagram content to the right people at the right time. Target by behavior, preferences, or engagement level.
Flow Automation Examples
Post-Purchase Social Proof
After a customer makes a purchase, send them an email showcasing Instagram photos from other happy customers.
Trigger: Placed Order
Delay: 1 day
Content: Latest customer UGC from Instagram
Goal: Encourage social sharing and repeat purchases
Welcome Series with Social
Include Instagram content in your welcome series to build brand connection with new subscribers.
Trigger: Subscribed to List
Delay: Email 3 (day 5)
Content: Behind-the-scenes Instagram posts
Goal: Build brand affinity and drive Instagram follows
Product Launch Automation
Automatically send emails featuring your latest Instagram product announcements to engaged segments.
Trigger: RSS feed updated (via webhook)
Filter: Product post detected
Content: Latest product announcement
Goal: Drive traffic and sales
Re-engagement Campaign
Win back inactive customers by showing them what they've been missing on Instagram.
Trigger: No purchase in 60 days
Content: "Here's what you missed" with recent posts
Segment: Previously active buyers
Goal: Re-activate dormant customers
Template Recommendations
Grid Layout
Display 4-6 Instagram posts in a grid format. Perfect for weekly digest emails showing your latest content at a glance.
Featured Post
Highlight a single Instagram post with large image, full caption, and prominent CTA. Ideal for product launches or important announcements.
Story Format
Stack 2-3 posts vertically with images, captions, and engagement stats. Great for narrative storytelling and customer journeys.
Segmentation Strategies
By Product Interest
Send Instagram posts featuring specific products only to customers who've shown interest in those categories.
By Engagement Level
Highly engaged subscribers get more frequent Instagram content; less engaged get weekly digests only.
By Purchase Behavior
Recent buyers see customer photos and reviews; browsers see product showcases and promotions.
By Lifecycle Stage
Tailor Instagram content based on where customers are in their journey with your brand.
Best Practices
Test Send Frequency
Start with weekly digests, then adjust based on engagement metrics.
Match Brand Voice
Ensure email copy complements your Instagram captions and brand tone.
Mobile Optimization
Instagram content is visual - ensure images look great on mobile devices.
Track Performance
Monitor open rates, click rates, and Instagram follower growth from email traffic.
Ready to Automate Klaviyo?
Start sending Instagram content in Klaviyo flows and campaigns today.
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